This Is Your Ideal Age.

Your Badass Era Begins Now

Hey, you!

Quick question: 

Are you a 40+ woman handling:

✓ Career, family, and financial demands
✓ Complex life logistics (that Google Calendar…)
✓ Outer (and inner) expectations that would crush a lesser man

And are you doing it all in the face of brand new obstacles:

X Tanking energy 
X Fluctuating hormones
X Frustrating fitness results

…Yet you’re actually MORE determined than EVER to make this next chapter count?

If so: HELL YES!

You are our people—and we want to help you take your next chapter to the next level, now with supplements specifically designed to help ANY woman 40+ support their energy, muscle, and metabolic health. 

Because when your body feels good, you can do what you need to do and be who you want to be—more easily, and with less stress.

Let us tell you more…

Our Story

Ideal Age was created for a simple reason:

We wanted to age like badasses—at 40, and well beyond.

We wanted to feel good, stay strong, and to own our next chapter in a way that felt perfectly aligned with who we are and what matters to us most.

We wanted to tear up aging’s rulebook (the one from our parents and grandparents), and write our own story. 

But at 40+, change was hitting us fast. And things weren’t as simple as they had been in our 30s.

See: our bodies aren’t just different after 40. Our lives are, too. We’ve got more on our plates than ever:

Many of us have kids to care for and aging parents to worry about…

There’s debt to handle (financial and sleep-related), schedules to coordinate, careers to juggle, and relationships to manage…

And on top of all that, our bodies have started to look and feel …different.

So if we wanted to kick aging straight in the marbles immediately, and have the energy, strength, and confidence to crush our next chapter—

We needed some seriously powerful tools. 

But they couldn’t be complicated. We didn’t have time or headspace for that.

Unfortunately, not a single option out there met our expectations (see: Our Approach). So we stopped waiting for the answers, and decided to create them for ourselves.

That’s how Ideal Age was born.

And now, our solutions can be your solutions.

Our Approach

Everything we do is rooted in a deep understanding of what 40+ women actually need—which is totally different from what the anti-aging and wellness industries think we should want.

They want us to buy countless, highly expensive, shiny-object solutions that don’t address our actual, real-time needs.

(Seriously: if we bought every new product that hit the anti-aging market, just using them would become a full-time job.)

From our flagship product, Daily Aminos+, to all of our upcoming offerings, here’s our commitment to you:

✓ Our products are scientifically formulated to meet the right-now needs of women 40+

✓ We create foundational solutions that fit into your busy life (because we don’t have time for complicated)

✓ Every member of our team has real skin in the game: we’re people that actually need and use the solutions we create

Most of all, we respect your reality. We know you need practical, foundational, effective tools that help you find that inner badass—

(again, or for the first time…)

—without consuming your life, your countertop, or your bank account.

What Sets Us Apart

We’re NOT here to “fix” you. (Because you’re not broken.)

We’re NOT here to cash in on your struggle.

We’re NOT here to add to the noise.

We ARE here to help you take your next chapter to the next level.

To support your main character moment.

And to empower you to discover the badass human you already are.

And we do this with tools that actually work, right now.

The Badass Why Behind Ideal Age (A message from Liz Wolfe)

from Liz Wolfe | Ideal Age

Our Promise

We promise to help you claim the energy, strength, health, and confidence that is meant for you—no matter who you are or what decade you're in.

This is Your .

Join Us!

NEW Supplements

Your inner (and outer) badass deserves quick wins that also set the stage for long-term wellness. Whether you're looking for an energy boost, muscle & metabolism support, better memory and brain function, or improved hair, skin, and nails, we've got something in the works for you. Become an Insider for real-time updates on new drops and discoveries.

The Ideal Age Podcast

We talk all the things that matter to us at 40 and beyond: from personal growth to plastic surgery, metabolism to mothering, and fitness to financial health. Join hosts Liz and Jamie for a real, raw, and (mostly) uncensored conversation. Subscribe now!

Health & Fitness Resources

Want to really do this thing together? The Own Your Metabolism program is a fully supported 6-week challenge, with Metabolism Expert and Mindset courses included, and the Ideal Age Fitness app (coming soon!) brings you multiple 6-week, metabolism-centered fitness programs ideal for 40+ beginners and athletes alike.

For Insiders Only

If you're so in, we've got even more for you! Join us here for your Ideal Age Insiders Starter Kit, with freebies and discounts and a private Ideal Age Insiders podcast for our Inner Circle.

Follow Us on Instagram @your_Idealage

Ideal Age by Liz Wolfe NTP CPT

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About Liz: Ideal Age Founder

Liz Wolfe founded the Ideal Age brand to help women (and herself!) own their health, fitness, and confidence, and step boldly into their badass eras.

 

In addition to being a scrappy, self-funded entrepreneur who made her big pivot at 40, she’s also a Nutritional Therapy Practitioner, a Certified Personal Trainer, a best-selling author, and an award-winning podcast host. She has consulted for individuals, companies, and nonprofits on wellness initiatives, including several geared towards at-risk youth and First Responders. 

 

She lives in Kansas City with her husband, a National Guardsman, and daughters; as well as her own parents, who are huge fans of Daily Aminos+.

Seen In:

Liz Wolfe
Ideal Age Founder
b. 1983
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