There are TONS of fitness apps that provide all kinds of options, but none of them are built for the real lives of busy, 40+ women who want to look good, feel good, AND be future-ready.

Ideal Age Fitness stacks the top 3 things women 40+ actually need:

-Smart resistance training
-Mobility & recovery
-Integrated athleticism

In the right order, at the right intensity, so your body gets stronger and better instead of more stressed. It’s the definition of “work smarter, not harder” and it’s built 100% by a 40+ woman (not an online fitness farm or a career fitfluencer), just like you, for YOU. 

Short answer: no.

Long answer: anyone that wants lasting results, a body that’s as badass NOW as it is future-ready, and who cares about metabolism, strength, and longevity, is welcome here.

The app is primarily designed for women 40+ because that’s who Liz is and that’s who she creates for; and also because there’s no other demographic that’s being ignored on one hand (talk to me when you’re in menopause, they say) AND lied to on the other (all you need to do is lift heavy and sprint, they say).

We need comprehensive, realistic fitness that levels you up WHILE meeting you where you are. If that sounds good, welcome to the club!

Ideal Age Fitness focuses on what matters, not what’s trendy.

Don’t get us wrong, none of those modalities are BAD. The issues arise when the HIIT, Pilates, CrossFit, and Bootcamps are all you do, at the expense of the modalities that truly get you present-perfect AND future-proof.

HIIT without athleticism training is a recipe for injury.

Pilates alone won’t build the strength and bone density of weight training.

Too much CrossFit and Bootcamp Fitness is a stress hormone disaster.

For many of us, these serve or have served a purpose in our lives. But from the 40+ perspective, where we want to be badass now AND future-ready, the puzzle pieces look different. There’s a heirarchy of importance for us that doesn’t exist in your 20s.

For us, it’s all about preparation, multi-faceted athleticism, AND recovery. 

Depending on the 6 week plan you choose (and you get access to them all with a membership), your equipment needs may be as simple as a set of resistance bands and an adjustable dummbell; they could also be as extensive as needing access to a full gym. 

We’ve got multiple 6-week plans available, and we encourage you to keep an open mind: you may be dead-set on ONLY doing at-home programs, but once you complete our Athleticism Anywhere and Strength Anywhere 6-week plans, you might be ready and rarin’ to level up your home gym (or ready to join one). 

Workouts are designed to last approximately 1 hour (including warm-up and cool down), but once you find your rhythm, you may choose to get through them faster OR spend more time (for example, in warm-up or cool-down mode).

You might see “express” workouts being marketed to women who are short on time, but that’s truly just marketing: you don’t need a “special” time-saving workout, you just need to decrease sets OR eliminate the final accessory superset from any day’s workout. (Abs are fun, but we promise, they’re just icing on the cake.)  

It depends. The app has a key fitness assessment that’s great for all athletes, whether you’re “in training” or not, as well as our signature “5 Minute Daily Fix” series that is perfect for all levels; we’ve also got several 6-week plans (Athleticism Anywhere and Strength Anywhere) that are GREAT for those easing back in to working out. However,  if you’re looking for explicit coaching and cueing, we don’t supply that…yet.

We highly encourage ALL beginners to book a session with a personal trainer near them to get an in-person, thorough fitness assessment and to walk through key movement patterns in a collaborative environment.